LinkedIn Marketing
Domeq manages LinkedIn for businesses that want a steady presence and a professional audience, delivered as a monthly retainer. It is part of Social Media Marketing, and LinkedIn graphics are available through Graphic Design. Work is led by the founder or an assigned team leader.
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What is LinkedIn management?
- A professional network with a professional tone.
- Steady, useful posting beats occasional promotion.
- Delivered as a monthly retainer.
LinkedIn management is the ongoing work of running a business's presence on LinkedIn: keeping the company page current, publishing useful posts and engaging with the people who respond. It is how a business stays visible to the professionals it wants to reach.
LinkedIn is a professional network, so what works there differs from other platforms. People go to learn, follow companies in their field, look for suppliers and hire. Posts that share real expertise and company news tend to suit it better than purely promotional ones.
Domeq manages LinkedIn as a monthly retainer, as part of Social Media Marketing. LinkedIn graphics are designed through Graphic Design so posts look consistent.
LinkedIn, handled.
A steady presence without the daily effort.
Ongoing management
Regular management of your LinkedIn presence, delivered as a monthly retainer.
A named lead
Your account is led by the founder or an assigned team leader.
Part of a bigger picture
LinkedIn sits within Social Media Marketing, alongside Instagram and other social media management.
Why businesses use LinkedIn.
It is where business people go to follow companies and ideas.
A professional audience
People on LinkedIn are there for work: to learn, to network, to find suppliers and to hire.
Credibility for your expertise
Regular, useful posts show what a company knows, which builds trust before any conversation starts.
Relationships before sales
Many business decisions begin with a relationship. LinkedIn is a place to build one early.
Hiring and employer brand
A well-kept page shows candidates what a company is like to work for.
A route to your website
Posts and articles can send relevant visitors to your site, where the website takes over.
Have a project in mind? Tell us about it.
Tell us about the business and the work. You get a reply within 24 hours.
A typical LinkedIn management cycle.
Most LinkedIn work follows the same loop.
Understand the business
Learn what the company does, who it wants to reach and how it sounds.
Set up the presence
Make sure the company page is complete, clear and consistent with the brand.
Plan the content
Agree topics and a posting rhythm that can be kept.
Publish and engage
Post, and respond to comments and messages, to keep the conversation going.
Review
Look at which posts drew attention and adjust the plan.
Consistent and on brand.
Posts that look like they come from one company.
LinkedIn graphics
Post graphics are designed through Graphic Design, in one consistent style.
A retainer, not a one-off
A monthly retainer keeps the work steady instead of leaving gaps between campaigns.
Room to grow
Performance Marketing and SEO are available if you want to reach further.
What a strong company page includes.
Eight things to check on any LinkedIn company page.
- A clear description of what the business does and who it serves
- A logo and banner that match the brand
- A link to the website and a clear contact action
- Regular posts, not long silences
- Content that shares knowledge as well as company news
- Team members who engage with the company's posts
- Consistent graphics across posts
- A named person who responds to comments and messages
Need graphics for it? See Graphic Design.
Company page or personal profile?
Businesses on LinkedIn usually use both. Each does a different job.
| Aspect | Company page | Personal profile |
|---|---|---|
| Who it represents | The business | One person, such as the founder or a team member |
| What it is for | Company news, services, updates and a home for your brand | A personal voice, expertise and relationships |
| Tone | Professional and on brand | Personal and conversational |
| Who posts | Admins on behalf of the company | The person themselves |
| Works best when | It is complete, current and posted to regularly | It supports the company page with real perspective |
Domeq manages the company presence. Founders often post from their own profiles too.
LinkedIn mistakes worth avoiding.
Only promotional posts
A feed made of sales messages gives people no reason to follow. Mix company news with useful knowledge.
An unfinished page
A page with no description, banner or website link makes a company look inactive.
Posting with no plan
Random posts are hard to keep up. A simple plan keeps the rhythm going.
Ignoring comments
Unanswered comments tell people nobody is listening.
Inconsistent graphics
Posts that change style each time look unplanned. Consistent design makes a company easy to recognise.
Buying connections or followers
Bought audiences do not engage, and they make real results harder to read.
LinkedIn terms, explained.
- Company page
- The business's own page, separate from any person's profile.
- Personal profile
- An individual's page. Founders and team members often post from theirs as well as from the company page.
- Connection and follower
- A connection is a two-way link between people. A follower sees someone's updates without connecting.
- Newsletter
- A recurring series of articles that followers can subscribe to on LinkedIn.
- Engagement
- Reactions, comments, shares and clicks on a post.
- Impressions
- How many times a post was shown.
- Thought leadership
- Content that shows what a person or company knows, not just what it sells.
- Hashtag
- A tagged topic that helps people find related posts.
Looking for another term? Browse the full glossary.
Why Domeq.
What matters when you choose a partner.
India and the UAE
Domeq is based in Noida, India, and works with clients across India and the UAE.
Quick replies
Reach us by email or WhatsApp and expect a reply within 24 hours.
A founder on LinkedIn
Drishti Maheshwari, the founder, has more than 16,000 followers on LinkedIn, and leads the work or assigns a team leader.
You own the work
You own the work and assets once the final payment is made.
Drishti Maheshwari, Founder
One accountable lead.
Work is led by the founder, Drishti, or an assigned team leader, from the first conversation to delivery.
Read before you start.
All LinkedIn Marketing guides- LinkedIn Company Page Checklist: Build a Page People TrustA LinkedIn company page checklist for B2B businesses: the profile, the banner, the about text, the first posts and the habits that keep the page active.LinkedIn Marketing
- LinkedIn Content Ideas for a Business: What to PostLinkedIn content ideas for a business: six kinds of post, twenty prompts, how to turn one idea into several posts and what to avoid.LinkedIn Marketing
- LinkedIn Personal Profile vs Company Page: Which to Use?LinkedIn personal profile vs company page compared on reach, voice, control and purpose, with how a founder and a business can use both together.LinkedIn Marketing
Questions, answered.
How much does LinkedIn management cost?
LinkedIn retainers start at ₹15,000 a month. Scope is discussed around the work you need.
What is LinkedIn management?
It is the ongoing work of running a business's LinkedIn presence: keeping it active, consistent and on brand.
Is LinkedIn part of Social Media Marketing?
Yes. LinkedIn Marketing is a service within Social Media Marketing, with its own retainer.
Can you design the LinkedIn posts?
Yes. LinkedIn graphics are covered by Graphic Design, which can be combined with this service.
How often should a company post on LinkedIn?
As often as it can keep up with consistently. A steady rhythm that you can maintain beats a burst of posts followed by silence.
Should the founder post as well as the company page?
Often, yes. People tend to engage more with individuals than with company pages, so a founder's profile and the company page can work together.
Is LinkedIn only for B2B companies?
No. It suits businesses that sell to other businesses best, but it also works for service firms, recruiters and any company that wants to be known for its expertise.
