Shopify stores, designed around how your customers buy.
Domeq designs and builds Shopify stores for D2C brands, e-commerce businesses and growing companies in India and the UAE. It is part of E-commerce Website Development: Shopify is one of the three platforms Domeq builds on, chosen when it suits the store. Work is led by the founder or an assigned team leader, and you own the store and its assets once the final payment is made.
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Built on Shopify.
Shopify
What is Shopify development?
- A hosted platform built for selling online.
- Quick to launch and simple for a team to run.
- Customised through themes, apps and code where needed.
Shopify is a hosted platform for running an online store. It looks after the technical parts that a store needs, such as the secure checkout, the product database, the order system and the servers it all runs on, so that a business can concentrate on its products and customers.
Shopify development is the work of setting that platform up for a particular brand: choosing and customising a theme, structuring products and collections, connecting payments and delivery, adding the right apps and checking that the whole store is quick, clear and ready to be found.
Domeq builds Shopify stores as part of E-commerce Website Development. A store also needs a brand people recognise and a way to bring in shoppers, which is why it often goes together with Branding & Visual Identity and SEO.
Build the store.
A Shopify store set up around your products and your brand.
Store setup
Your products, collections and navigation set up so that customers can find what they want in a few taps.
Theme and design
A theme shaped to your brand, with product pages, collection pages and a homepage designed around how your customers shop.
Cart and checkout
A short, clear path from basket to payment, with the payment methods and delivery rules that suit your market.
New stores and rebuilds
We build new stores, and we improve or rebuild existing ones.
When Shopify is a good fit.
Shopify suits stores whose main job is to sell products well and keep running smoothly.
You want to launch without building the machinery
Checkout, payments, orders and hosting are built in, so a store can open without a large technical project.
Your team will manage the store day to day
Adding products, editing pages and handling orders happen in one admin that non-technical people can learn.
You expect to grow
A catalogue and its traffic can grow without moving to a new platform, and apps add features as the need appears.
You sell mostly products, not content
Shopify is strongest for catalogues, collections and checkout. For a content-led site that also sells, WordPress may fit better.
Have a project in mind? Tell us about it.
Tell us about the business and the work. You get a reply within 24 hours.
Shopify next to the other two platforms.
A general comparison for a business choosing how to build a store. The right answer depends on the business, so we recommend after we understand yours.
| Aspect | Shopify | WordPress with a store plugin | Custom Next.js build |
|---|---|---|---|
| Time to launch | Usually the shortest | Moderate | Usually the longest |
| Hosting and security | Handled by the platform | Arranged and maintained separately | Arranged and maintained separately |
| Flexibility | High within the platform, through themes and apps | Very high, with many plugins | Highest, because everything is custom |
| Content and blogging | Good for a store's blog | Excellent for content-led sites | Built as needed |
| Day-to-day running | Simple admin built for stores | More to maintain: updates and plugins | Needs a developer for changes |
| Best for | Brands focused on selling products | Content-led businesses that also sell | Unusual requirements and custom experiences |
See also the guide Shopify, WordPress or Next.js for an online store.
How the work runs.
Every store is different. Expect about a week for requirements and at least two weeks to deliver, including full QA; a large catalogue or custom features can take longer.
Discover
We learn your brand, products, customers and goals, and agree the requirements. This takes about a week.
Plan
We plan the catalogue, collections, navigation and key pages, and confirm that Shopify is the right platform for the store.
Design
We design the homepage, collection and product pages and the cart, and refine them with your feedback before the build.
Build
We build the store to work on mobile, tablet and laptop, and set up SEO, Search Console, Analytics and Meta.
Test
Full QA and sanity testing across devices and browsers, with a test order through checkout and speed checked against a score of 90 or higher.
Launch
The store goes live, we check it again on the live address, and we train your team if you need it.
Support
Maintenance is free for the first month. After that, ongoing care is available as a paid service.
Ready to sell.
A store that works on every screen, can be found and reports how it performs.
Works on every screen
Every store is fully responsive, so it works properly on mobile, tablet and laptop.
Full SEO setup
Search engine optimization is set up as part of the project, so your products and collections can be found.
Search Console, Analytics and Meta
We connect Google Search Console, Google Analytics and Meta to your store.
Training
We train your team to manage products, orders and content if you need it.
1 month of free maintenance*
Maintenance is free for the first month. After that it is paid, and ongoing care is available through Website Maintenance & Optimization.
* Free with your project for the period shown, and paid after that. Shopify's own plans, apps and payment gateways have their own costs; check current pricing with them.
What to have ready before a build.
Gathering these early keeps a store project moving.
- A list of your products with names, descriptions, prices and variants such as size and colour
- Product photographs that are clear and consistent
- Your brand assets, such as the logo, colours and fonts, or a plan to create them
- Your delivery areas, shipping costs and returns policy
- The payment methods you want to offer
- Your business and tax details for payments and invoices
- A domain name, or a decision on what it should be
- A named person on your side who can answer questions quickly
No brand yet? See Branding & Visual Identity. Need a better brief? Use the website brief template.
Three Shopify myths.
Shopify stores all look the same.
A store looks like its theme and its design. A theme customised around a brand, with its own photography and layout, looks like that brand.
Shopify is poor for SEO.
Shopify gives you the basics, such as editable titles, descriptions and addresses. How well a store ranks depends mostly on its content, structure and speed, which is work on top of the platform.
The more apps you install, the better the store.
Every app can add weight and complexity. Install only what a store needs, and remove what it does not use.
Store mistakes worth avoiding.
Too many apps
Each one adds scripts that slow the store down. Keep only the ones that earn their place.
Heavy, uncompressed images
Large photographs slow product pages on phones, where most shoppers are. Resize and compress them.
Unclear delivery and returns
Shoppers leave when they cannot tell what delivery costs or how a return works. Say it plainly on the product page.
Thin product pages
A product with one photo and two lines gives no reason to buy. See the product page checklist.
No measurement
Without Analytics set up properly, you cannot tell which products and channels bring sales.
The account not in your name
Make sure the store is owned by your business, so you always control the account and its data.
Shopify terms, explained.
- Theme
- The design template that controls how the storefront looks and is laid out.
- Liquid
- The template language Shopify themes are written in, used to customise how pages are built.
- App
- An add-on that gives a store extra features, such as reviews or subscriptions.
- Collection
- A group of products shown together, such as a category or a seasonal range.
- Variant
- A version of a product, such as a size or colour, with its own price and stock.
- Metafield
- A place to store extra information about a product or page, beyond the standard fields.
- Payment gateway
- The service that takes a customer's payment securely at checkout.
- Storefront
- The part of the store that customers see and use, as opposed to the admin.
Looking for another term? Browse the full glossary.
Why Domeq.
What matters when you choose a partner.
Three platforms, one honest answer
Domeq builds on Shopify, WordPress and Next.js, so the platform is chosen to suit your store, not the other way round.
India and the UAE
Domeq is based in Noida, India, and works with clients across India and the UAE.
Quick replies
Reach us by email or WhatsApp and expect a reply within 24 hours.
You own the work
You own the store and its assets once the final payment is made.
See where your website stands.
A free 16-point check of search, content, mobile and sharing. Results in seconds, nothing stored.
What we check: Search, Content, Mobile and speed, Trust and sharing
Search
- Page title
- Meta description
- Canonical link
- Indexing
- Sitemap and robots.txt
Content
- Main heading
- Heading structure
- Amount of text
- Image alt text
Mobile and speed
- Mobile viewport
- Response time
- Page size
Trust and sharing
- HTTPS
- Social preview
- Structured data
- Language and favicon
Drishti Maheshwari, Founder
One accountable lead.
Work is led by the founder, Drishti, or an assigned team leader, from the first conversation to delivery.
Read before you start.
All guides- Ecommerce Product Page Checklist: 24 Things Every Page NeedsAn ecommerce product page checklist of 24 checks across images, text, price, trust, delivery, search and speed, for any Shopify, WordPress or custom store.E-commerce Website Development
- Ecommerce SEO Guide: How an Online Store Gets FoundAn ecommerce SEO guide to store structure, category and product pages, duplicate content, structured data and speed, plus the mistakes that hide products.E-commerce Website Development
- Shopify vs WordPress vs Next.js for Your Online StoreShopify, WordPress or Next.js for your online store? How the three differ, when each one fits and a simple way to decide.E-commerce Website Development
Questions, answered.
What is Shopify development?
It is the work of setting up a Shopify store for a brand: choosing and customising the theme, organising products and collections, connecting payments and delivery, and making sure the store is fast, clear and ready to be found.
How much does a Shopify store cost?
Website projects at Domeq start at ₹30,000, and the price of a store depends on the number of products, the design and any custom features. We agree the scope with you before work starts. Shopify's own plans, apps and payment fees are separate and set by those providers.
How long does it take to build a Shopify store?
Expect about a week for requirements and at least two weeks to deliver, including full QA and sanity testing. A large catalogue or custom features can take longer.
Should my store be on Shopify, or on WordPress with a plugin?
Neither is better for everyone. Shopify suits brands that mainly sell products and want a platform built for that. WordPress with a store plugin suits content-led businesses that also sell. We recommend after understanding your business.
Can you improve or rebuild my existing Shopify store?
Yes. We can improve an existing store's design, speed and search setup, or rebuild it. A good first step is the free website audit on your store's address.
Do I own my Shopify store?
You own the work and assets we create once the final payment is made. Make sure the Shopify account itself is registered to your business, so that you always control it.
Will my Shopify store be set up for SEO?
Yes. Full SEO setup is part of every project, with Google Search Console, Google Analytics and Meta connected to the store.
Can you add custom features to a Shopify store?
Many features come from themes and apps. Where a store needs something more, custom development on Shopify is possible, and we will say plainly if another platform would suit the requirement better.
Who looks after the store after launch?
Maintenance is free for the first month, and training is available so your team can manage products and orders. After the first month, ongoing care is a paid service through Website Maintenance & Optimization.
