Who we work with.
Domeq works with three kinds of business: startups, D2C and e-commerce brands, and small businesses. Each is at a different stage with different priorities, so each starts with different services. Work is led by the founder or an assigned team leader, in India and the UAE.
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Three kinds of business, three ways in.
Startups
A first digital presence with a clear story.
A good place to start
D2C & E-commerce Brands
Brand, storefront, and acquisition working together.
A good place to start
Small Businesses
Improve what exists without starting from zero.
A good place to start
Why the audience changes the plan.
- The stage of the business shapes the plan.
- First services and risks differ by audience.
- Pick the page that matches your biggest need.
Two businesses can ask for the same website and need very different things from it. A startup needs to look credible before anyone has heard of it. A D2C brand needs a store that turns visits into orders. A small business that already trades often needs its existing site to work harder, not to be rebuilt.
That is why Domeq organises its work around the kind of business, not the sector. The first services, the order they come in and the mistakes to avoid all differ. Each page sets out where that kind of business usually starts.
Many businesses sit in more than one group, such as a new D2C brand. Pick the page that matches your biggest need right now.
What each kind of business usually needs first.
A general guide. Every business is different.
| Aspect | Startups | D2C & E-commerce | Small Businesses |
|---|---|---|---|
| Main goal | Build credibility and a first digital presence | Sell more through a store the brand owns | Improve what exists and be easier to find |
| Usual first priority | A clear brand and a credible website | The store, and the traffic that fills it | The website basics and a search presence |
| Services that suit first | Branding, Website design, SEO | E-commerce build, Performance marketing, Social media | Website design, SEO, Digital marketing |
| Common risk | Trying everything at once | Paying for traffic to a store that does not convert | A website that is never updated |
Know what you need? Let's scope it.
Tell us about the business and the work. You get a reply within 24 hours.
How services are matched to a business.
A simple process, whichever group you are in.
Identify the stage
Is the business new, selling online, or established and looking to improve what it has?
Choose the first services
Start with the few services that matter most now. Each Who we serve page suggests a good first set.
Add channels as you learn
Once the foundations work, add search, social or paid campaigns where they fit.
Review and adjust
Use analytics to see what is working, and move effort towards it.
The risk that comes with each stage.
Each kind of business tends to fall into a different trap.
Startups: trying everything at once
A small team spread across every channel does none of them well. See Startups.
D2C brands: paying for traffic to a store that does not convert
Ads cost money whether or not the store turns visits into orders. See D2C & E-commerce Brands.
Small businesses: a website that is never updated
Out-of-date information makes a business look closed or careless. See Small Businesses.
Everyone: not measuring
Without analytics you are guessing which effort is working.
Questions, answered.
Does Domeq specialise in one industry?
Domeq organises its work around three kinds of business rather than sectors: startups, D2C and e-commerce brands, and small businesses.
My business does not fit neatly into one group. Can you still help?
Domeq also works with new businesses launching digitally and established businesses improving their digital presence. Get in touch and describe yours.
Can a business belong to more than one group?
Yes. A new D2C brand is both a startup and a D2C brand, for example. Use the page that matches your biggest need right now.
How is the plan different for each kind of business?
The first services differ. Startups usually begin with the brand, the website and search foundations, D2C brands with the store and the traffic that fills it, and small businesses with the website basics and search presence. The table above sets this out.
Where can I see all the services?
On the services page, which groups all ten services into Design, Development and Growth.
See where your website stands.
A free 16-point check of search, content, mobile and sharing. Results in seconds, nothing stored.
What we check: Search, Content, Mobile and speed, Trust and sharing
Search
- Page title
- Meta description
- Canonical link
- Indexing
- Sitemap and robots.txt
Content
- Main heading
- Heading structure
- Amount of text
- Image alt text
Mobile and speed
- Mobile viewport
- Response time
- Page size
Trust and sharing
- HTTPS
- Social preview
- Structured data
- Language and favicon
