Graphic Design
Domeq's Graphic Design service covers Instagram posts and LinkedIn graphics for social media and brands, designed in one consistent style. It pairs with Social Media Marketing, so the design and the plan work together. Work is led by the founder or an assigned team leader, and you own the work and assets once the final payment is made.
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What is social media graphic design?
- Posts have to read in a second.
- A reusable system keeps a feed consistent.
- It connects the brand to the plan.
Social media graphic design is the work of designing the images and graphics a brand posts: the pictures, quotes, announcements and explainers that fill a feed. Each piece has to be read in a second, look like the brand and fit the platform it is posted on.
It is different from designing a logo or a website. Posts are small, fast and numerous, so the design needs a clear system: a set of colours, type and layouts that can be reused so the feed looks consistent without every post starting from scratch.
Design and planning belong together. What you post, and when, is the job of Social Media Marketing, and the look comes from your brand identity. Graphic design connects the two.
What we design.
Graphics for the channels where brands show up most.
Instagram posts
Posts designed for Instagram, in one consistent style.
LinkedIn graphics
Graphics designed for LinkedIn, so company posts look professional.
One consistent style
Every piece follows the same look, so your feed is recognisable.
Instagram posts and LinkedIn graphics compared.
The two platforms call for different design.
| Aspect | Instagram posts | LinkedIn graphics |
|---|---|---|
| Formats | Single images and multi-image carousels | Single images and document-style carousels |
| Look | Visual, bold and personal | Clear, professional and informative |
| Text on the image | Short, a few words | Can carry more information |
| Goal | Catch the eye and build recognition | Share insight and build credibility |
Domeq designs both. Talk to the team about the formats you need.
From brief to published post.
A simple path every design follows.
Brief
Agree what the post is for, who it is for and what it should say.
Design
Create the graphic in your brand's style.
Review
Check the message, the text and the look before anything goes live.
Fit the platform
Size and adjust the design for the platform it will appear on.
Publish
Post it, and see how people respond.
Have a project in mind? Tell us about it.
Tell us about the business and the work. You get a reply within 24 hours.
How it fits.
Design that works with the rest of your marketing.
With Social Media Marketing
Design sits alongside Social Media Marketing, so what you post and how it looks are planned together.
With your brand
Graphics follow your brand identity, so they look like you.
Retainers
Ongoing design is available as a retainer.
What makes a social post work visually.
Eight things to check on any post.
- One clear message
- Text large enough to read on a phone
- Strong contrast between text and background
- Brand colours and typefaces used consistently
- Enough space around the text and the edges
- The right size and crop for the platform
- An image or graphic that supports the message
- A style that matches your other posts
Design terms, explained.
- Carousel
- A post made of several images or slides that people swipe through.
- Aspect ratio
- The proportion of an image's width to its height, such as square or portrait.
- Template
- A reusable layout that keeps new posts consistent.
- Brand kit
- A collection of a brand's logos, colours and typefaces, ready to use.
- Typography
- The choice and arrangement of type.
- Contrast
- The difference in brightness between text and its background.
- Safe area
- The part of a design kept clear of edges, so nothing important is cropped.
- Vector and raster
- Vector graphics scale without losing quality. Raster images are made of pixels.
Looking for another term? Browse the full glossary.
Design mistakes worth avoiding on social media.
Too much text
Crowded graphics are skipped. Keep one message per post.
Low contrast
Text that blends into the background cannot be read on a small screen.
A different style every time
A feed that changes look from post to post looks unplanned.
Text too close to the edge
Platforms crop images. Keep important text inside a safe area.
One size for everything
Each platform has its own formats. Adjust the design for each.
Ignoring the brand
Graphics that do not look like you do little for recognition.
Why Domeq.
What matters when you choose a partner.
India and the UAE
Domeq is based in Noida, India, and works with clients across India and the UAE.
Quick replies
Reach us by email or WhatsApp and expect a reply within 24 hours.
A named lead
Work is led by the founder or an assigned team leader, so you always know who is responsible.
You own the work
You own the graphics once the final payment is made.
Drishti Maheshwari, Founder
One accountable lead.
Work is led by the founder, Drishti, or an assigned team leader, from the first conversation to delivery.
Read before you start.
All guides- LinkedIn Company Page Checklist: Build a Page People TrustA LinkedIn company page checklist for B2B businesses: the profile, the banner, the about text, the first posts and the habits that keep the page active.LinkedIn Marketing
- Social Media Content Calendar Template You Can CopyA social media content calendar template for a small business: columns to copy, a sample week, content pillars and a monthly routine for steady posting.Social Media Marketing
- What Is Brand Identity? The Parts, and How They Fit TogetherWhat is brand identity? Learn how it differs from a logo and from branding, the parts a complete identity contains and how to know when yours needs work.Branding & Visual Identity
Questions, answered.
What does social media graphic design include?
Domeq's Graphic Design covers Instagram posts and LinkedIn graphics, designed in one consistent style.
Do you design Instagram carousels and stories?
Instagram posts are covered. Talk to the team about the specific formats you need.
Can you match the graphics to my brand?
Yes. Graphics follow your brand's colours, typefaces and style. If you do not yet have an identity, Branding & Visual Identity can create one.
Is graphic design part of Social Media Marketing?
They are separate services that work well together. Social Media Marketing covers planning and management, and Graphic Design covers the look of the posts.
What is a carousel post?
A carousel is a single post made of several images or slides that people swipe through. It suits step-by-step explanations and collections.
Why does a consistent style matter?
A consistent look makes a brand recognisable at a glance in a busy feed, and it makes a business look organised and professional.
Is a retainer available for ongoing design?
Yes. Retainers are available for ongoing work.
