A LinkedIn company page checklist, from logo to first post.
A LinkedIn company page is often where a buyer checks you out after meeting you somewhere else. This checklist covers the profile details, the first content and the weekly habits that make a company page look real, current and worth following.
- Complete every profile field first: logo, banner, tagline, about text, website and contact details.
- Publish a handful of useful posts before inviting people to follow.
- Keep a small, regular rhythm, and let your team's own profiles support the page.
6 min readPublished By Domeq Solutions
Why does a LinkedIn company page matter?
In business-to-business work, buyers check you before they reply. They look at your website, and very often at your LinkedIn page. An empty or out-of-date page tells them the business may be inactive. A complete, current page tells them there are real people doing real work.
A page does not work alone. People engage with people more than with logos, so the strongest setup is a clear company page supported by the personal profiles of the founder and the team.
Names and layout on LinkedIn change from time to time. Treat the field names below as a guide and follow the labels you see on screen.
Treat the page as your shopfront on the professional network.
What should the profile contain?
Fill in every field the page offers. A complete profile looks professional and gives the network more to match against when someone searches for what you do.
Eight profile checks.
- A square logo that stays clear when it is small
- A banner image that states what the business does or shows its work
- A tagline that says who you help and how, in plain words
- An about section that opens with the answer and mentions the main services naturally
- The website address, industry, company size and location filled in
- A custom button, such as visit website or contact us, set to a page that helps
- Specialities or services listed in the words customers use
- The page name matches the business name used on the website
How do you write the about text?
Open with one sentence that says what you do and for whom. Follow with what makes the work distinct, how you start working with clients, and where you are based. Avoid empty words such as 'passionate' and 'innovative'. They tell a reader nothing.
Keep every statement true and provable. Do not claim awards, rankings or client results you cannot support. Plain facts, such as the services you offer and the places you serve, build more trust than large claims.
What should you post first?
Before you invite followers, publish four to six posts so that a visitor finds something to read. Mix the kinds of post so that the page shows range.
Six first posts that make a page look alive.
Introduce the business
Say who you are, what you do and who you help, in a few lines and one image.
Share a useful tip
Give one practical piece of advice from your field that a customer could use today.
Show the work
Post a piece of work you have permission to show, with a line about the problem it solved.
Introduce the team
Put faces to the page with a short note on who does what.
Explain how you work
Walk through your process in plain steps, so a buyer knows what to expect.
Answer a common question
Pick a question customers ask often and answer it honestly.
How often should you post, and who should help?
A small rhythm that you can keep beats bursts of activity. Choose a number of posts per week that the team can sustain, and keep a simple calendar, see the social media content calendar template.
Ask the founder and team to engage with the page's posts and to share their own views on their personal profiles. Personal profiles usually reach more people than a company page, so they carry the page's message further.
Five habits for an active page.
- Post on a regular schedule you can actually keep
- Reply to comments and messages promptly and politely
- Have the founder and team add the company to their own profiles
- Look at which posts earn engagement and make more like them
- Review the page's details every quarter so nothing goes out of date
What mistakes should you avoid?
A few habits make a company page look careless. They are all easy to avoid.
Five mistakes that weaken a page.
An empty page
Followers arrive to find nothing to read. Post first, invite later.
Only promotional posts
A page that only sells gives people no reason to follow.
Blurry or inconsistent images
A poor logo or banner reads as a poor business. Use sharp, consistent graphics.
Ignoring comments
Unanswered comments look neglectful. Reply and keep the conversation going.
Buying followers
Fake followers inflate a number and bring no customers. They can also harm the page's standing.
When is it worth getting help?
A page you can keep up yourself is a good page. If time is the problem, help with strategy, graphics and posting can keep it steady. Domeq runs LinkedIn Marketing as a retainer, and designs LinkedIn graphics under Graphic Design. Posts are designed to suit a business-to-business audience.
If you want to see how your website supports the page, run the free website audit, since buyers often move from one to the other.
Questions, answered.
What should a LinkedIn company page include?
A logo, banner, tagline, about text, website address, industry, size, location, a call-to-action button and a list of specialities. Then add a few useful posts so that visitors find something to read.
How many posts should a company page have before I invite people to follow?
Four to six is a good guide. It lets a visitor see what the business does, how it thinks and that the page is active.
How often should a LinkedIn company page post?
As often as you can keep up consistently. A steady rhythm that continues for months beats a burst of daily posts that stops after two weeks.
Is a company page or a personal profile better for business?
You need both. The company page is the official shopfront, and personal profiles usually reach more people. The strongest approach is a complete page backed by active profiles of the founder and team.
Can I buy followers for my LinkedIn page?
It is not advisable. Bought followers do not engage or buy, and they can damage trust and the page's standing. Grow followers by posting useful content and asking your network.
What size should the LinkedIn logo and banner be?
Dimensions change from time to time, so check the sizes LinkedIn shows when you upload. Use a square logo that is clear when small, and a wide banner that stays readable on a phone.
How much does LinkedIn management cost at Domeq?
LinkedIn retainers at Domeq start at ₹15,000 a month. The scope is agreed around your goals and the content you need.
Keep reading.
More guides on the same topic, and on the ones around it.
- LinkedIn Content Ideas for a Business: What to PostLinkedIn content ideas for a business: six kinds of post, twenty prompts, how to turn one idea into several posts and what to avoid.LinkedIn Marketing
- LinkedIn Personal Profile vs Company Page: Which to Use?LinkedIn personal profile vs company page compared on reach, voice, control and purpose, with how a founder and a business can use both together.LinkedIn Marketing
- Social Media Content Calendar Template You Can CopyA social media content calendar template for a small business: columns to copy, a sample week, content pillars and a monthly routine for steady posting.Social Media Marketing
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