LinkedIn content ideas for a business, grouped so you never start from blank.
The hardest part of LinkedIn is knowing what to post. This guide gives six kinds of post that suit a business, twenty prompts to start from, a way to turn one idea into several posts, and the habits that keep the page useful rather than promotional.
- Rotate six kinds of post so the page shows range: teach, show, explain, discuss, introduce and announce.
- Start from questions customers ask, since they make the most useful posts.
- Turn one idea into several formats instead of searching for a new one each week.
5 min readPublished By Domeq Solutions
Why do businesses run out of ideas?
Most businesses start posting with a burst of ideas, then run dry. The cause is usually treating each post as a fresh invention. A steadier source is the daily work of the business itself: the questions customers ask, the problems you solve and the things you notice in the field.
A group of recurring post types removes the blank page. When you know it is a 'teach' week or a 'show' week, the question changes from what could I say to what useful thing can I teach.
Ideas come from your customers' questions, not from a blank page.
Which kinds of post work for a business?
Six kinds cover most of what a business can usefully say. Rotate them, and no two posts in a row do the same job.
Six kinds of post.
Teach
A tip, a how-to or an answer to a common question. It shows what you know.
Show
A piece of work you are permitted to share, with the problem it solved.
Explain
How you work: your process, your reasons and what clients can expect.
Discuss
A view on a trend or a question in your field, with an invitation to reply.
Introduce
A person, a team or a story behind the business.
Announce
News: a new service, a launch or an event. Use sparingly.
What are some prompts to start from?
Pick a prompt, answer it honestly and in your own words. Use only facts you can support, and leave out any result you cannot prove.
Twenty prompts to start from.
- The question a customer asked most this month, and your answer
- A mistake you see often in your field, and how to avoid it
- A myth about your industry, and what is true
- A checklist you use before starting a job
- What happens in the first week of working with you
- A tool or habit you could not work without
- A short explanation of a term your customers find confusing
- A before and after of a piece of work you may share
- What you learned from a project that did not go to plan
- How you decide between two options for a client
- A comparison of two approaches, with when each fits
- Something you changed your mind about
- A day in the life of the team
- Why you started the business
- A book, article or talk that changed how you work
- Three questions to ask before hiring someone in your field
- A common request you decline, and why
- How you handle feedback during a project
- A trend you are watching, and what it may mean
- A thank you to a client or colleague, with their permission
How do you turn one idea into several posts?
A good idea can feed several posts. Write the fullest version once, such as a blog article, and cut it into pieces for different formats and different weeks.
One idea, five posts.
Article
The fullest version, on your website.
Text post
The main point, in a few lines.
Carousel
The steps or tips, one per slide.
Quote graphic
One strong line, designed.
Follow-up
Answer the best comment as a new post.
What should you avoid?
A few habits make a business page forgettable.
Five content mistakes.
Only promotion
A feed of offers gives people no reason to follow. Mix in teaching and showing.
Posting for the sake of it
A weak post is worse than a gap. Wait until there is something worth saying.
Copying a trend badly
A format that suits someone else may not suit your audience or voice.
Ignoring replies
A comment is an invitation. Answer it quickly and specifically.
Claims you cannot support
Awards, rankings and client results must be real and permitted. When in doubt, leave them out.
How do you keep it going?
Keep a running list of ideas, and plan a month at a time with the social media content calendar template. Check the page against the LinkedIn company page checklist, and tag the links with the UTM link builder to see what brings visits.
If time is the obstacle, Domeq runs LinkedIn Marketing as a retainer, designs LinkedIn graphics under Graphic Design, and plans the content to suit a business audience.
Questions, answered.
What should a business post on LinkedIn?
A mix of teaching, showing work, explaining how you work, discussing your field, introducing people and the occasional announcement. Rotate them so the page shows range.
How do I come up with LinkedIn post ideas?
Start from the questions customers ask, the mistakes you see in your field and the work you do every day. Keep a running list, and use prompts when you are stuck.
How often should a business post on LinkedIn?
As often as you can keep up with useful posts. A steady rhythm of a few posts a week is better than daily posts that stop after a fortnight.
Can I reuse the same content on LinkedIn more than once?
Reuse the idea, not the exact post. A single article can become a text post, a carousel and a quote graphic, spread over several weeks.
What types of LinkedIn post get the most engagement?
It varies by audience and changes with the platform. Posts that teach something useful, answer a real question or show real work tend to earn more replies than pure promotion. Watch your own results and make more of what works.
Should a company page or a personal profile post the content?
Both, for different jobs. The company page is the official voice, and the founder and team usually reach more people from their own profiles. See the comparison of a personal profile and a company page.
How much does LinkedIn content management cost at Domeq?
LinkedIn retainers at Domeq start at ₹15,000 a month. The scope is agreed around the content and graphics you need.
Keep reading.
More guides on the same topic, and on the ones around it.
- LinkedIn Company Page Checklist: Build a Page People TrustA LinkedIn company page checklist for B2B businesses: the profile, the banner, the about text, the first posts and the habits that keep the page active.LinkedIn Marketing
- LinkedIn Personal Profile vs Company Page: Which to Use?LinkedIn personal profile vs company page compared on reach, voice, control and purpose, with how a founder and a business can use both together.LinkedIn Marketing
- Social Media Content Calendar Template You Can CopyA social media content calendar template for a small business: columns to copy, a sample week, content pillars and a monthly routine for steady posting.Social Media Marketing
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