Performance Marketing
Domeq runs performance marketing for startups, D2C brands and growing businesses in India and the UAE: paid campaigns run against measurable goals, including Google Ads management. Campaigns are planned, launched and adjusted as results come in. Work is led by the founder or an assigned team leader, and you own the work and assets once the final payment is made.
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What is performance marketing?
- Paid advertising judged by results.
- Setup plus ongoing management.
- Works best with a page built to convert.
Performance marketing is paid advertising judged by results. Instead of paying for exposure alone, a business sets a goal, such as enquiries or orders, and measures every campaign against it. Money moves towards what works and away from what does not.
It covers pay-per-click advertising, where you pay when someone clicks, on platforms such as Google Ads and social networks. The work is part setup, such as audiences, keywords, ads and tracking, and part ongoing management: testing, adjusting budgets and improving the pages people land on.
Performance marketing works best on a website that converts, and alongside SEO, which builds visibility that does not depend on a budget. For the wider plan, see Digital Marketing.
Search ads or social ads?
The two main kinds of paid campaign work differently.
| Aspect | Search advertising | Social advertising |
|---|---|---|
| How people meet the ad | They search for something and the ad appears | The ad appears while they browse a feed |
| Intent | Often high: they are looking now | Often lower: the ad creates interest |
| Best for | Capturing demand that already exists | Building awareness and reaching new audiences |
| Targeting | Keywords and search terms | Interests, behaviours and audiences |
| Creative | Mostly text | Images and video matter most |
Many campaigns use both. Social Media Marketing covers the organic side.
Campaigns we run.
Paid media, managed against clear goals.
Google Ads management
Campaigns on Google Ads, planned, launched and managed day to day.
PPC management
Pay-per-click campaigns run against measurable goals and adjusted as results come in.
Pages that fit the campaign
Traffic needs somewhere to land. Campaigns work best on pages built for them; see Website Design & Development.
How a paid campaign works.
Most campaigns follow the same five steps.
Set the goal
Decide what counts as a result: an enquiry, a sale or a phone call.
Choose where to advertise
Pick platforms by where your audience is and what they are doing there.
Build and launch
Set up the ads, the audience or keywords, the budget and the tracking, then go live.
Measure
Watch clicks, conversions and cost against the goal.
Improve
Move budget towards what works, and test new ads against the old ones.
Have a project in mind? Tell us about it.
Tell us about the business and the work. You get a reply within 24 hours.
Is your site ready for paid traffic?
Check these before you spend on clicks.
- A fast landing page that matches the ad
- One clear next step, visible without scrolling
- Tracking that records enquiries or sales
- A page that works well on a phone
- Ad copy that is honest and specific
- A goal you can measure
- Enough budget to learn from
- Someone who reviews the results regularly
Check the page first with the free website audit.
Measured and improved.
Every campaign answers to a goal.
Goals and tracking
Each campaign starts from a goal, and tracking shows whether it is being met.
Regular review
Campaigns are reviewed and adjusted as the results come in.
Retainers
Ongoing campaign management is available as a retainer.
Paid advertising terms, explained.
- PPC
- Pay-per-click: advertising where you pay when someone clicks your ad.
- CPC
- Cost per click: what each click costs you.
- CTR
- Click-through rate: the share of people who saw an ad and clicked it.
- Conversion
- The action you want, such as an enquiry, a call or a purchase.
- CPA
- Cost per acquisition: what it costs to win one conversion.
- ROAS
- Return on ad spend: the revenue earned for every unit spent on advertising.
- Impression
- One showing of an ad to one person.
- Landing page
- The page a person arrives on after clicking an ad.
- Quality Score
- A Google Ads rating of how relevant your ad, keywords and landing page are.
- Retargeting
- Showing ads to people who have already visited your website.
Looking for another term? Browse the full glossary.
Paid advertising mistakes worth avoiding.
No clear goal
Without a goal, there is nothing to judge the spend against.
Sending every click to the homepage
A page built for the ad usually converts better than a general one.
Not tracking conversions
Clicks alone do not show whether the campaign is working.
Changing too much at once
Constant changes make it impossible to see what made the difference.
Set and forget
Campaigns drift. They need regular review to stay effective.
Never testing new ads
The first ad is rarely the best one. Testing finds the better one.
Why Domeq.
What matters when you choose a partner.
India and the UAE
Domeq is based in Noida, India, and works with clients across India and the UAE.
Quick replies
Reach us by email or WhatsApp and expect a reply within 24 hours.
A named lead
Work is led by the founder or an assigned team leader, so you always know who is responsible.
You own the work
You own the work and assets once the final payment is made.
Drishti Maheshwari, Founder
One accountable lead.
Work is led by the founder, Drishti, or an assigned team leader, from the first conversation to delivery.
A good place to start for these businesses.
Read before you start.
All Performance Marketing guides- How to Plan a Google Ads Campaign for Lead GenerationHow to plan a Google Ads campaign for leads: set a goal, choose keywords, write the ads, prepare the landing page, track enquiries and review the results.Performance Marketing
- Landing Page vs Homepage: What Each Is For, When to Use ItLanding page vs homepage compared: what each is for, how they differ in goal, content and navigation, and which to use for ads, emails and social links.Performance Marketing
- Seven Google Ads Myths That Waste a Business's BudgetSeven Google Ads myths that waste budget, from 'a bigger budget means more leads' to 'ads work without a good website', with what is true instead.Performance Marketing
Questions, answered.
What does a performance marketing agency do?
It plans, launches and manages paid campaigns against measurable goals, then reviews the results and adjusts. Domeq's performance marketing includes Google Ads management.
What is PPC?
PPC, or pay-per-click, is advertising where you pay when someone clicks your ad. It is the model behind search ads and many social ads.
Which platforms do you run campaigns on?
Google Ads is part of Domeq's performance marketing. Get in touch about other platforms.
How much should I spend on ads?
There is no fixed figure. It depends on your goal, your market and how much you need to learn. Start with a budget large enough to give useful data, and adjust as you see results.
How quickly do paid campaigns show results?
Paid campaigns can bring visits soon after launch, but it takes time to learn what works, and performance improves as campaigns are reviewed. Domeq does not promise specific results.
Should I start with SEO or performance marketing?
If you need visits now, paid campaigns can start quickly. If you want lasting visibility, SEO builds over time. Many businesses do both.
Do I need a landing page for ads?
It helps a great deal. A page built for the ad, with one clear next step, usually converts better than sending visitors to a general homepage.
How do I know if my campaigns are working?
Compare results with the goal you set at the start. Conversion tracking shows how many clicks became enquiries or sales, and analytics shows what visitors do on the page.
Is a retainer available for ongoing campaigns?
Yes. Retainers are available for ongoing work.
