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How long does it take to build a website?

A small business website usually takes a few weeks from the first conversation to launch, and a larger or custom site takes longer. This guide shows what the time is spent on, what causes delays and what you can do to keep a project moving.

The short version

  • A simple business website often takes a few weeks. Stores and custom builds take longer.
  • Most of the time goes on planning, content and feedback, not on code.
  • Late content and slow approvals cause more delay than any technical problem.

7 min readPublished By Domeq Solutions

The short answer

For a typical business website with a few dozen pages, plan on a few weeks of work after the planning is settled, and some time before that to agree what is being built. Online stores and sites with custom features take longer, and a one-page site can be much quicker.

The honest answer is that the build itself is the smaller part. Most of the calendar is taken up by deciding what the site should say, writing and collecting the content, and waiting for feedback. That is why two projects of the same size can finish weeks apart.

Worth knowing

Any timeline you are given is an estimate that depends on the scope and on how quickly the work moves between you and the team.

The code is rarely what takes the time. Decisions and content are.

The phases of a website project, at a glance.

  1. 01

    Discover

    About a week to agree the requirements.

  2. 02

    Plan

    Sitemap, content and platform.

  3. 03

    Design

    Key pages, refined with your feedback.

  4. 04

    Build

    Every page, with SEO and tracking set up.

  5. 05

    Test

    Full QA and sanity testing.

  6. 06

    Launch

    Live, then checked again on the live address.

Domeq's website projects take about a week for requirements and at least two weeks to deliver, with full QA.

What decides how long a build takes?

Five things explain most of the difference between a quick project and a slow one. If you know where your project sits on each, you can predict its length far better than from the page count alone.

Five things that set the pace.

  1. Size and structure

    Every extra page needs design, content and testing. Pages that share a layout, such as service pages, are quicker than one-off pages.

  2. How custom the design is

    Adapting a ready-made layout is faster than designing every screen from nothing. Both are valid choices.

  3. Features

    A contact form is quick. Payments, bookings, member logins and links to other tools each add build and testing time.

  4. Content readiness

    Text, photographs, logos and product details are needed before pages can be finished. Waiting for them is the most common reason a project stalls.

  5. Speed of feedback

    A round of feedback that takes a week to arrive adds a week. Two or three of those add up quickly.

What happens between the first call and launch?

A website is built in a set order, and the order matters because each stage feeds the next. Skipping the early stages does not save time. It moves the problems to the end, where they cost more to fix.

Domeq works in seven phases: Discover, Plan, Design, Build, Test, Launch and Support. Other agencies name them differently, but the work is much the same.

The seven phases of a website project.

  1. Discover

    Understand the business, the audience and what the site must achieve. This is where requirements are gathered.

  2. Plan

    Decide the pages, the structure and the features, and agree the timeline.

  3. Design

    Turn the plan into screens for phone, tablet and laptop, and agree the look before building.

  4. Build

    Develop the site on the chosen platform and add the content.

  5. Test

    Check forms, links, speed and layout across devices and browsers, and fix what turns up.

  6. Launch

    Move the site live, connect search and analytics tools, and check it again in the real environment.

  7. Support

    Fix early issues and keep the site updated once real visitors arrive.

How long does each kind of website take?

The table below is a set of general rules of thumb, not a promise from any agency. Real projects move faster or slower depending on the five factors above.

Typical timelines by kind of website.

General guide to how long different kinds of website projects take
AspectOne-page or very small siteBusiness websiteOnline storeCustom or complex build
What it isA single page or a handful of pagesA few dozen pages for services, about and contactA catalogue, a cart and paymentsSpecial features, integrations or a bespoke design
Rough timelineDays to a couple of weeksA few weeks to two monthsSeveral weeks to a few monthsOften several months
What stretches itLate text and imagesContent for many pages and rounds of feedbackProduct data, photography and payment set-upChanging requirements and testing the integrations

Figures are general guidance and vary by project.

Why do website projects run late?

Almost every delay can be traced to one of a few causes, and most of them are about waiting rather than building. Knowing them in advance is the cheapest way to avoid them.

Six common causes of delay.

  • Content arrives late

    Pages cannot be finished without the final words and images. Decide early who writes and who supplies them.

  • Too many people approving

    Name one person who gives the final answer, so feedback does not arrive in conflicting pieces.

  • Scope grows mid-project

    Each new feature is fair to ask for, but each one moves the date. Agree what is in and what waits for a later phase.

  • Skipped planning

    Starting to design before the pages are agreed leads to redoing work.

  • Slow decisions on design

    A week spent choosing between two layouts costs a week on the calendar.

  • Rushed testing

    Cutting testing to hit a date moves the bugs to your first customers. See the website launch checklist.

How can you get your website live sooner?

You cannot compress the build much, but you can remove the waiting around it. The list below is what makes the largest difference on real projects.

Eight ways to keep a project moving.

  • Write a short brief before the first call, using the website brief template
  • Choose one decision maker for approvals
  • Gather logos, photographs and brand colours before the design starts
  • Write or collect the page text while the design is being made
  • Reply to each round of feedback within a few days
  • Keep a list of extras for later, instead of adding them mid-build
  • Check your domain and hosting access in advance
  • Keep the launch date free for last-minute checks

How Domeq plans the timeline

At Domeq, requirements take about a week. Delivery then takes at least two weeks, with full QA and sanity testing, and the exact length depends on the website. A typical Domeq website has 20 to 30 pages, not counting blog posts.

Every website is fully responsive, includes full SEO setup and has Google Search Console, Google Analytics and Meta connected. Read more about the work on Website Design & Development, or compare it with what affects the cost of a website.

The small print

Hosting is free for the first year and maintenance is free for the first month. Both are paid after that.

Questions, answered.

How long does it take to build a website from scratch?

A typical business website takes a few weeks of build time after the planning is agreed, and larger or custom projects take longer. Content and feedback often decide the final date.

Can a website be built in a week?

A very small site can, if the content is ready and decisions are quick. A business website with many pages, full testing and search set-up needs longer to be done properly.

Why is my website taking longer than quoted?

Usually because content arrived late, feedback took longer than planned or the scope grew. Ask your agency which milestone is waiting on what, and who owns the next step.

How long does a WordPress website take to build?

The platform matters less than the scope. A WordPress business site of a few dozen pages typically takes a few weeks, and a store or a custom design takes longer.

Does content slow down a website project?

Often more than anything else. Pages cannot be finished without final text and images, so deciding early who writes and who supplies them is the best way to protect the timeline.

How long do Domeq website projects take?

Requirements take about a week, and delivery takes at least two weeks with full QA and sanity testing. The exact time depends on the website.

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